Over on Greg Sandow’s blog, he’s talking about going viral. I’ve been half-heartedly experimenting with Twitter since last year, and I’ll have to say that I’m still not convinced. I can easily see the potential here, and I know that it’s already working for some people in certain niches. And although I consider myself a fast-follower (well, probably because I tend to be a fast-follower…) I realize that none of this happens without a significant amount of effort. The time spent establishing a Twitter network and figuring out how to use it has to come from somewhere. And since the work days are full to overflowing, guess what… yet another piece of business that spills over into the rest of what’s left of Life. Is it worth it?
Don’t mean to whine (even though I am…), for all of this is terribly exciting. But I’m not sure that tweeting for my company isn’t shouting into the wilderness. For sure, with any luck, when the millennial generation moves into the heart of the opera demographic, they’ll bring all of this 21st-century networking with them. But for now, I’m less convinced.
Yet I’m still out here cyber-kicking. The blog turns 5 years old this year. And I’m committed to sticking with the Twitter experiment at least throughout this coming season. But I firmly believe that for any communication to work, the originator must know her audience. And in this case, I’m not sure I do. But perhaps I’ll only find the answer through doing.
Find me here: http://twitter.com/kimpwitman